All website owners seek to get the maximum traffic they can. And for this, the easiest way is to get on the first page of Google search results. However, this is easier said than done. You will have to essentially compete with other thousands of websites to reach the top. But there are a few things you can do to increase your website’s chances of appearing in the top of the results. And below, we will look at a few such tricks.
Natural Language Search
With the rapid increase in voice search, the need for using natural language in keywords becomes more important. This is because people generally use full sentences when speaking rather than partial sentences when typing. So, instead of typing ‘cheap camera New York’ in the Google search box, a user might ask for ‘cheap camera offers in New York city’ through a voice search. Such natural language searches will only increase in the coming future. And if you change your SEO tactics accordingly, you will have an easier time making your website reach the top of search results.
Give extra attention to creating a local presence through Google. This can easily be done through your Google My Business page. Just make sure to provide a detailed description of your business, appropriate images, contact number etc. and you are all set. In addition, make sure that your customer does provide positive reviews about your service through their Google accounts. This can show up on Google results pages and will inevitably play a huge role in attracting traffic to your website.
Try to get your website articles get into Google News. This has two benefits. Firstly, you will see a massive initial traffic since your website link will be shown to millions of people worldwide who check out Google News. Secondly, since Google is already featuring your website pages in its news section, it is more likely that your website will also be ranked higher in the search engine results.
One of the top three ranking signals that Google uses to rank a website is its machine learning AI called RankBrain. This AI is specifically tasked with handling new queries that Google has not encountered before. It essentially guesses the meaning of newer words and filters the search results accordingly. Make sure that you check in with a good SEO company Gilbert and ask them to adapt your website in a way that it can use the RankBrain AI to its advantage.
Make sure that the URL of your web pages make sense and give an indication as to the content in them. So, if you have published an article on how to kill mosquitoes, then the URL must not look like ‘XYZ.com/123rw54.html’. This is a bad URL structure. No one gets any information by looking at the URL. As such, a better URL structure will look something like ‘XYZ.com/how-kill-mosquitoes’. Both Google and the user will love such meaningful URLs. Just remember to use hyphens in between the words.