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Semalt Experte Schlägt 3 Möglichkeiten Um Interne SEO-Herausforderungen Zu Überwinden

  • October 27, 2017
  • Blog

SEO hat sich geändert, wie es vor Jahren gemacht wurde. Heute basiert es hauptsächlich auf dem Inhalt der Website, der Benutzerfreundlichkeit und Autorität. Inhouse SEO ist ein integraler Bestandteil moderner SEO. Es beinhaltet SEO-Operationen, die ein Unternehmen durch die Arbeit mit einem engagierten Team von Spezialisten erzielt. Dazu gehören das Web-Entwicklungsteam, das PR-Team, das Content-Entwicklungsteam, das Marketing-Team, das Conversion-Optimierungsteam, um nur einige zu nennen.

Die Zusammenführung all dieser Teams kann eine Herausforderung darstellen. Sie alle haben unterschiedliche Ziele und Prioritäten. Die Rolle der internen SEO hat sich zu einer Konzentration in der Koordination und Motivation der Menschen in den verschiedenen Teams verwandelt.

Obwohl die jüngsten Änderungen in SEO sehr notwendig waren, sind sie sehr herausfordernd. In der Vergangenheit arbeitete die interne SEO-Arbeit in einem kleinen Arbeitsraum, das Füllen von Schlüsselwörtern und Backlinks und andere minderwertige Taktiken. Diese Taktik hat früher funktioniert. Suchmaschinen hängen nicht mehr nur beim Ranking von Websites von ihnen ab. Der Google-Algorithmus für das Ranking von Websites überprüft heute die Qualität des Inhalts, der Markup- und Seitengeschwindigkeit, seriöse Link-Grenzen usw.

Ivan Konovalov, Customer Success Manager bei Semalt Digital Services, beschreibt drei Schlüsselmethoden, mit denen die Herausforderungen im Zusammenhang mit internem SEO bewältigt werden können.

1. Vorausplanung

Um erfolgreich zu sein, braucht man einen Plan. Stellen Sie allen beteiligten Teams eine Roadmap zur Verfügung, die Sie verwenden werden. Ständig mit ihnen kommunizieren und sie wissen lassen, was von ihnen erwartet wird. Ein Plan hilft den Teams, Prioritäten für verschiedene Aufgaben zu setzen und auf alle Eventualitäten vorbereitet zu sein.

Aufgaben werden auch innerhalb der geplanten Zeit erreicht. Es hilft auch, gute Beziehungen zu halten, weil jeder weiß, was von ihnen erwartet wird.

2. SEO intern verkaufen

Lassen Sie jedes Mitglied der beteiligten Teams verstehen, dass die Schlüsselrolle von SEO darin besteht, Verkäufe zu tätigen. Lassen Sie sie die wichtigsten Vorteile verstehen, die SEO in Ihr Unternehmen bringen wird. Benachrichtigen Sie sie über die Auswirkungen des gesamten Projekts auf die Organisation einschließlich der Negative. Wenn die Teammitglieder die Auswirkungen des Projekts verstehen, wissen sie, welche Themen priorisiert werden müssen und wie viele Mitarbeiter benötigt werden, um das Projekt erfolgreich abzuschließen.

3. Reduzieren Sie die Anzahl der Abhängigkeiten

Jede SEO-Kampagne beinhaltet einige Abhängigkeiten. Sie helfen, das Ziel der Kampagne zu erreichen. Die Reduzierung der Abhängigkeiten hilft jedoch, die Arbeitszeit und die Besprechungszeit zu reduzieren. Es erhöht auch die Geschwindigkeit Ihrer SEO-Ergebnisse.

Eine Organisation, die Website-Entwicklungsteams verwendet, um Änderungen an der Website vorzunehmen, wird tendenziell niedriger eingestuft. Sie verwenden auch viele Ressourcen.

Websites, die CMS zur Ausführung der Hauptwebsite und eines Veröffentlichungsformulars für den Blog auswählen, die es Contententwicklern ermöglichen, Inhalte ohne Verwendung von Entwicklungsteams zu veröffentlichen, werden tendenziell höher eingestuft.

Wenn Sie Herausforderungen als CEO der internen SEO-Kampagne für Ihre Organisation haben, verlieren Sie keine Hoffnung. Wenn Sie die drei oben genannten Punkte einbeziehen, wird alles in Ordnung sein. Sie helfen, Straßensperren zu reduzieren und Ihre SEO-Bemühungen zu verbessern.



Semalt: Lo Que Debes Saber Sobre SEO Local

  • October 27, 2017
  • Blog

La forma en que las pequeñas empresas operan, ingresan al mercado y experimentan cambios a lo largo de los años. Los motores de búsqueda también se han sometido a mejoras y actualizaciones, por lo que hoy es más fácil para las personas encontrar negocios, servicios y productos en línea. Todo esto ha alterado el comportamiento de búsqueda de los usuarios, lo que significa que la competencia está aumentando.

Si usted es un usuario, no tiene que mencionar su ubicación en la solicitud de búsqueda para encontrar el servicio cerca. El SEO local lo hará por usted. La verdad es que el SEO local se ha convertido en una necesidad crucial, pero la mayoría de la gente no se ha dado cuenta de su importancia para las empresas. Hoy, si su empresa no está en la cima, otra será y esa empresa tendrá mayores posibilidades de obtener tráfico, clientes potenciales y ventas.

Oliver King, el Gerente de Éxito de Clientes de Semalt, explica los aspectos del SEO local que usted debe conocer para obtener beneficios para su negocio.

Los consumidores jóvenes todavía confían en los locales

Las empresas locales deberían ser digitales para que los consumidores locales puedan conectarse fácilmente. Los millennials que forman la mayor cantidad de consumidores confían en los directorios en línea y los motores de búsqueda cuando revisan las empresas locales. La mayoría de estos buscadores no tienen un negocio específico en mente. El SEO local le brinda la oportunidad de conectarse con los millenials e impulsar sus ventas y ventas. Con SEO local, proporciona el nombre de su empresa, número de teléfono y dirección para convertir a estos usuarios en consumidores locales.

Google Indexation Matters

La descripción y el título meta de tu contenido aún son elementos clave de tu campaña de marketing porque refleja tu negocio y cómo aparece en los resultados de búsqueda. Google ha aumentado el ancho de la columna de resultados de búsqueda, esto le da la oportunidad de desarrollar un título atractivo y una descripción para su negocio. El marcado de datos estructurados, también conocido como marcado de esquema, ayuda a Google a indexar su sitio, comprender de qué se trata su contenido y obtener información sobre su negocio y lo que está ofreciendo.

Los listados y revisiones en línea son importantes

Nunca ignore los directorios comerciales en línea porque los consumidores los visitan constantemente. Su información debe estar presente en diferentes listados de negocios locales para construir una reputación positiva. Las revisiones en línea son igualmente importantes porque los consumidores las confían y pueden aumentar su reputación. La información que muestre debe incluir horas de apertura, modos de pago, categorías y descripciones.

Local SEO y Mobile Marketing van juntos

Un gran porcentaje de búsquedas en línea provienen de dispositivos móviles. Esto crea una oportunidad para que las empresas locales aprovechen las búsquedas móviles locales. Debe usar marketing móvil para dirigir el tráfico y las ventas a su negocio debido a las siguientes estadísticas:

  • 4 de cada 5 consumidores usan teléfonos inteligentes.
  • La mitad de los consumidores que realizan una búsqueda local en un teléfono móvil visitan la tienda física en comparación con el 34 por ciento de los usuarios de computadoras y tabletas.
  • El 18 por ciento de las búsquedas realizadas localmente en teléfonos inteligentes conducen a compras.
  • El 90 por ciento de los consumidores prefieren anuncios adaptados de acuerdo con sus códigos postales.

El SEO local nunca morirá tan pronto como le brinde la oportunidad correcta de llegar a sus clientes. El SEO local ha pasado por cambios a lo largo de los años, puede que no sea fácil hacer marketing SEO local en estos días, pero conocer las tácticas correctas lo mantendrá más listo que sus competidores.



Semalt Expert: Awesome Content Without Keyword Stuffing

When it comes to articles and web content, various people believe that SEO is all about keyword stuffing. Make sure the content you write is free from reparative keywords and meaningless words. Plus, boring headlines will lead you to nowhere, and you should never go with that just for the sake of search engine ranks.

Michael Brown, the Semalt Customer Success Manager, reminds that you should always remember that keyword stuffing will not lead you anywhere. Instead, engaging and useful content is the only way websites can survive for long. If you are confused about how to optimize the content to be found on the internet and social media, this is the right place for you.

Findable content:

You must have heard about the government institutes, information architects, and the marketers that love talking about SEO. Findable content is the type of content that engages lots of visitors in no time. When it comes to findable content, you don’t need to separate search engines from your website and social media. Instead, you should focus on creating findable websites and articles that work for all types of users and can get you lots of money on the internet.

You must focus on three types of audiences: your site audience, the one that can be engaged through social media, and the one that’ll find your content through search engine queries especially via Google.

When it comes to talking to the locals, you can create content that comes up their expectations. But if you want to expand your network, you should make sure that your content engages real visitors, rather than the bots. If you write findable content without keyword stuffing, you will notice that lots of people will love to visit your site both through the search engines and social media websites.

In reality, the journey of visitors is more complicated than a television show, print ads, the products you might share on Facebook, and the search engine results. You should always bookmark the pages that engage you the most and make sure your audience does the same.

Apparently, most of the touch points are about the search engines and SEO. So, even when you stuff lots of keywords, it would not make any sense for various individuals on the internet.

URLs for context and clarify:

A unified resource locator (URL) is the first and most significant aspect of your web content. It is where your audience will reach and will read the stuff you have written. Make sure your URL is clear and contains the main keyword. There is no need to insert lots of keywords inside it. For sheer SEO, most of the experts say that you should make the URL short and comprehensive. For this, you can use the URL shortening services.

Headlines for readers:

Your headlines should be for readers, not for yourself. Various SEOs disagree with the H1 headlines, saying that it does not have positive impacts on the Google rankings. On the other hand, some SEOs say that headings are very important and leave an ever-lasting effect on the SEO of your site.



Semalt Expert Describes How Bots Were Born From Spam

  • October 9, 2017
  • Blog

Michael Brown, the Customer Success Manager of Semalt Digital Services, has tailored in the article some compelling facts about spam origin.

The first spam message was sent in the 1994. At that time, Laurence Canter and Margaret Siegel wrote a program that posted an advertisement for their company’s green card lottery paperwork services. They sent this message to all the Usenet News Group members, and there were over six thousands members who received this message.

Due to the unique way the message was posted, Usenet customers failed to locate the duplicate copies, and the users saw copies of the same messages in all the groups. At that time, the commercial use of internet and online resources were not common. Plus, the access to Usenet was far more expensive than the others. Lots of users felt that the commercial-seeming messages were good for nothing. They not only took up their time but also had cost a lot of money to the users.

Later on, the green card incident caught everyone’s attention. Arnt Gulbrandsen developed the concept of cancelbots, which was later compared to the content of the messages of the spam messages. Afterwards, it was forwarded to the original sender for verification. Canter and Siegel repeated the process again and again. The users could not combine the spam and failed to cancel the messages in the Usenet server. Anti-spam measures were also taken, but all in vain.

It was just the beginning of the commercial spam and Usenet spam. Before April 1994, Sedar Argic replied to a number of messages saying that he had denied the Armenian genocide. Apparently, it was not a wise decision, and things were needed to be changed by the whole.

The early form of Usenet spam was the messages that were being sent to lots of users on the internet. On the other hand, Cancelbots worked on the identical messages and tried to verify their source. Eventually, a time came when the Usenetters using the advanced technology found the solution to this problem. Russian scientist Andrey Markov invented a bot in 1913 and used a variety of pages to generate filters.

It took the spammers no time to understand that the cancelbots were stumped by adding the random junks at the end of every message. At that time, the spammers moved the Usenet to a variety of emails, ensuring that they were attacking all the European and American email IDs. More and more people dedicated themselves to figuring out the nature of spam and tried to fight the spammers online. Non-human accounts were created with the aim of researching the behavior of hackers on the internet. New technologies were developed, and various spammers were destroyed with their servers. On the other hand, the spammers figured out the problem and developed far better technologies than this. They also developed methods against the filters of Google Analytics.

For spammers, Bayesian created messages to convince the users that they are legitimate and reliable. Long and short strings of unrelated words were created, and this technique became common and widespread in no time.

In 2010, Amazon introduced the eBook store online, and its server was flooded with lots of spammers. As of now, so many techniques have been introduced to deal with a large number of spammers and hackers online.



Semalt: How To Block All Ads Systems For Free?

Browser ads are not only a nuisance visually but pose a significant security risk. There are several moral implications of blocking these ads. By implementing ad blockers on your browser, you cut down on the salaries of those coding, designing, and providing the content that you usually view for free. The very ads you wish to block are the same ones that provide the funding for placing everything else online. Nevertheless, the frequency of these ads ultimately undermines the browsing experience.

Michael Brown, a marketing guru from Semalt, provides here few points to remember:

  • Ad blockers are very legal which means that they have no restrictions. The decision on how to block the ads rests entirely on you. If you do decide to use an Ad Blocker, make sure that it is clean, and will serve you well. However, they have some limitations.
  • Funding for Ad Blockers emanates from a single organization or person. Therefore, one must conduct their research on the company before using their service. You must make sure that it will ethically block all ads for as long you are signed up with them. There are cases where ownership of the Ad Blocking service changes and the new owners receive premiums from some companies to skip their ad addresses.
  • Adding an extension to a browser will undeniably slow the browser down. However, if you have an efficient machine, this should not worry you. Otherwise, you may have to restrict yourself to two or three tabs at the same time.
  • Extensions require constant updates which take up more of your time and resources.
  • Ad Blockers cannot function well without subscriptions. You must select a list of websites that you wish to have blocked and manually add them to the block list.
  • It is not possible to run a system-wide Ad Blocker if you run multiple browsers.

Luckily, there is a better solution which is free of charge with no subscription. It blocks ads for the entire system forever. It does not need a software to install it, meaning it will not slow down your system.

Here’s how:

Install the host files from MVPS. It alters known ad server URLs with a null character. When the computer tries to access the internet, it will return this null character meaning it does not download the ad which will, in turn, save you a lot of time and resources. The following is a process on how to block ads manually using the MVPS method.

  • Confirm you have administrator privileges. Open the “Run” Console by pressing the windows key and R concurrently.
  • Enter “Services.Msc” and locate the “DNS Client” option. Right click on it and scroll down to “Properties” and then choose to “Stop.”
  • From the “Startup type” drop-down menu, choose either “Manual” or “Disabled.” Experts recommend the Manual option.
  • Apply the new settings and restart.
  • Replace the host files in “C:\Windows\System32\drivers\etc” with the updated ones.
  • If the anti-virus or windows defender attempts to take action against the action, decline.

You now know how to block ads without an ad blocker whenever you are on the internet. Make sure to update the host files regularly and replace them in the specified directory.