Blog (18)

Semalt Esperto: Come Valutare Le Prestazioni Di SEO

  • October 27, 2017
  • Blog

La maggior parte dei dirigenti di commercio elettronico sono ossessionati da classifica. Essi stanno sempre cercando su Google per indicare che la loro classifica stanno migliorando. Quando notano cambiamenti nei risultati dei motori di ricerca, essi presumono che la loro ottimizzazione dei motori di ricerca (SEO) è impeccabile. Purtroppo, questo non è sempre vero.

Frank Abagnale, responsabile del successo dei clienti di Semalt Digital Services, spiega i fattori reali che influenzano la classifica e le prestazioni del tuo sito web.

Concorso: Che altro è la classifica?

Oggi la concorrenza ha superato le tattiche organiche di ricerca organiche utilizzate dai concorrenti. Ogni proprietario della società di commercio elettronico vuole che il sito abbia superato i propri rivali aziendali per migliorare la visibilità, ottenere clic e fare una vendita. Tuttavia, la maggior parte delle query di ricerca mette fuori elementi nei risultati di ricerca che disattivano l’attenzione dai risultati organici tradizionali e spingono gli annunci nella pagina.

Personalizzazione: chi è la classifica?

Oggi, le classifiche sono altamente personalizzate in misura che non ci sono più classifiche impersonali per la maggior parte delle ricerche. Fondamentalmente, le classifiche che un consumatore vede sul suo iPhone differiranno dalle posizioni che vedi sul tablet o sul computer. Di conseguenza, nessuno può mai dire con certezza “Siamo al primo posto in Google!”

Normalmente, le classifiche sono personalizzate in base a:

  • Luogo. Questo è il fattore più comune che influenza la personalizzazione delle classifiche. Quando i motori di ricerca determinano la posizione dell’utente utilizzando un segnale di cella o l’indirizzo IP del dispositivo, vengono forniti risultati di ricerca personalizzati.
  • Utilizzo del dispositivo. Le classifiche che appaiono sugli smartphone non sono le stesse di quelle visualizzate su un desktop o una tavoletta. I dispositivi mobili ottengono solitamente link in applicazioni. Di conseguenza, i siti con esperienze di mobilità saranno più alte. Se un consumatore sta cercando qualcosa sull’iPhone, i risultati saranno molto diversi da quelli visualizzati sui risultati del tuo desktop.
  • Cronologia delle ricerche. Ogni volta che accede all’account del motore di ricerca, il motore di ricerca accede a tutta la tua cronologia delle ricerche. Un esempio perfetto è quando si accede al tuo account Gmail sul tuo computer, il motore di ricerca accede al tuo account Google e alla ricerca di Google. Queste informazioni vengono utilizzate per personalizzare i risultati di ricerca visualizzati sul dispositivo.
  • Comportamento sociale. Utilizzando piattaforme come Twitter e Google+, Google ottiene il pieno accesso al tuo comportamento sociale. Ciò spiega perché alcuni contenuti di marche o amici vengono visualizzati nei risultati di ricerca, ma non vengono visualizzati quando altre persone iniziano query di ricerca.
  • Demografia. I motori di ricerca posizionano ogni utente in un gruppo demografico utilizzando il loro comportamento passato per fornire annunci altamente mirati.

Sulla base dei fattori indicati sopra, ora capisci come i risultati del motore di ricerca sono personalizzati. Questi fattori danno un’anteprima del motivo per cui gli strumenti per i rapporti di classificazione sono in grado di restituire dati impersonalizzati per un consumatore anche quando i tuoi strumenti di classifica indicano di essere il primo posto per la tua parola chiave più preziosa. Una prospettiva non può vedere gli stessi risultati dalla loro fine, il che significa che non sono probabili comprare da voi. Ciò significa che se uno strumento di reporting di rango non può fornire dati accurati per aiutare la tua azienda a generare reddito, allora non è uno strumento affidabile per indicare le prestazioni.

Rappresentazione: quali parole chiave da scegliere?

Tracciamento delle classifiche significa scegliere una serie di frasi e parole chiave che si desidera classificare e tracciare le prestazioni del tuo sito in classifica per quelle parole. Le frasi scelte hanno il potenziale per cambiare l’aspetto della tua performance.

La maggior parte delle volte, le aziende trovano facile usare frasi e parole chiave che sono già classifica per includere il loro marchio o parole a bassa concorrenza. Questo di solito sembra che le loro prestazioni SEO siano perfette anche quando non lo è.

D’altra parte, le singole pagine possono classificare per migliaia di frasi con scarsa richiesta. Questo si basa sul concetto di molte parole chiave che rappresentano 1,5,15 o 60 ricerche mensili, che tutti si addicono al traffico di traffico rispetto alle parole chiave ad alto valore che segui nel tuo rapporto di classifica. Tracking delle parole chiave che consideri come un valore elevato ti lascia ciechi al potenziale nascosto delle ricerche long tail.

Temporalità: Quando è stato rango?

Le classifiche sono piuttosto fluide e temperate. Di conseguenza, è possibile cercare le tue parole chiave preferite e rendersi conto che non è più in primo grado. Tuttavia, potrebbe essere una piacevole sorpresa per vederla la prima volta nella prossima volta che cerchi.



Semalt Gerçek Zamanlı Penguen ile Otorite Ve Bağlantı Bina Özellikleri Açıklıyor

  • October 27, 2017
  • Blog

Google nihayet gerçek zamanlı olarak işleyen Penguin 4.0 algoritmasını piyasaya sürdü. Penguen 4.0 duyurusu iki ana husustur. Birincisi, Penguin, düşük kaliteli SEO’yu kaldırıp reddettiği sürece durgun dijital işletmelerin ilerlemesine yardımcı olacak gerçek zamanlı olarak çalışabilecektir. Penguin artık daha ayrıntılı ve sürüm 2.0’dan sayfa düzeyi ve anahtar kelime düzeyinde cezalara bireysel bağlantı cezaları ekleyebilir.

Google, Panda ve Penguin’i çekirdek sıralama algoritmasına entegre ederken, bilinen sıralama faktörlerinin ağırlığı değişebilir. Ayrıca, Penguin, bildirimlerin önemini ortadan kaldırır ve Google’ın web’i taradığında sürekli olarak kendisini güncellerken duyurularını değiştirir.

Semalt’in , Müşteri Başarı Yöneticisi Ivan Konovalov, gerçek zamanlı Penguen işlemenin önemli yönleri hakkında fikir verir.

Linkler Hala Önemli

John Mueller, Gary Illyes ve Matt Cutts, bağlantıların önemi ve önemini bir sıralama sinyali olarak açıklığa kavuşturdu. Ayrıca, bir pazarlama ve SEO stratejisi ve işletme sahiplerinin kendilerini yalnız tutmamaları gerektiğinden, esas olarak bağlantılara güvenme tehlikesine karşı uyarıyorlar. Seçkin pazarlamanın ürünü olmalılar.

Google’ın Hedefleri

  • The Penguin 4.0 Duyuru. Zorlayıcı web sitelerinin oluşturulmasına odaklanın.
  • Bağlantı Şemaları Sayfası. Benzersiz ve alakalı içerik, bir işletmeyi diğer sitelere geri getirerek yüksek kaliteli bağlantılar oluşturmasına yardımcı olur.
  • Web Yöneticisi Yönergeleri. İşletmelerin kutunun dışında düşünmelerine ve rakiplerinden üstün olmalarına yardımcı olun.
  • Orijinal Penguen Duyurusu. Güçlü web siteleri oluşturma ihtiyacını vurgular.

Google’a göre, materyalin kalitesi çok önemlidir, bu yüzden insanlara bunu bilmesini sağlayın. Farkındalığı arttırmak kaliteyle bağlantılı olarak gidiyor ve iğne hareket edecek bağlantılar oluşturmak için diğer blog yazarları ve site sahipleriyle bir başlangıç platformu olarak ilişki kurmanız gerekiyor. Çoğu kişi yerinde değer oluşturmadan site kurar. Çözüm, üstte değer yaratmayı ve katman bağlantı kurma yöntemidir.

Bağlantı Bina Stratejileri

Yukarıda belirtilen düşünceye dayanarak, taktik oluşturmak için birkaç yol var:

  • 1. Temel Prospeksiyon. Bir dizi gelişmiş sorgu operatörü, bir kullanıcının, gereken ürün ve hizmetlerle alakalı yüksek sıralamalı sayfaları bulmasına yardımcı olur. Bu nedenle, daha alakalı içeriğiniz varsa, benzer kaynakları birbirine bağlayan ve sizinle bağlantı kurmayı düşündüğünüz şeyi bulmak o kadar kolay olacaktır.
  • 2. Rakip Arama. Rakiplerin kullandığı bağlantılara bakarak içeriğinizi yüksek değerli kaynaklara yerleştirmek için seçenekler bulmanıza yardımcı olur.
  • 3. Misafir Post Prospeksiyonu. Bu, başka bir sitenin izleyicisine dokunur ve kaliteyi ilk öncelik olarak göz önünde bulundurarak doğal bir şekilde yapılmalıdır.
  • 4. İçerik + Sosyal Yardım. Harika içeriğe sahip bir ana kayayla, diğer makalelerle bağlantı kuran siteleri bulabilir ve sahiplerine, tekrar bağlanıp bağlanamayacaklarını görmek için bulabilirler. İdeal olarak, site içeriği zaten orada olanın üzerine inşa edilmelidir.
  • 5. Kırık Bağlantı Bina. Bu nokta # 4’e benzemekle birlikte, bu teknik iş açısından değerli içeriğe bozuk bağlantılar arar. Site sahibine içeriğinizi kullanarak basit bir alternatif yardım ederek bir boşluğu doldurmaya yardımcı olur.
  • 6. Yerel Kuruluşlar, sitelerinde, bu fiziksel konuma bağlı yerel işletme için somut bağlantılar oluşturan bir markalı bağlantı karşılığında, bazı sponsorlukları kabul edebilirler.
  • 7. Temas noktasında basın ve halkla ilişkiler yardımına yardım edin, bağlantılar oluşturmak ve güven oluşturmak ve ilintiyi oluşturmak.

En iyi SEO mantıklı gelmek için gelir. Spam gönderen dizin listelerinin çoğunun anlamı yoktur ve sadece SEO amaçları için varolurlar. Birçok site küçük içeriklerle ağır ağır bağlantılara sahip olduğunda duruma yol açtı. Bağlantı kurma işlemine harcanan çok fazla zaman ve çaba, siteye çok az bir değer getiriyor, hatta hiçbir değeri geri getirmiyor. Ucuz SEO, yüksek talebinden kaynaklanır. Umarım, Penguin 4.0, riskli, düşük fiyatlı taktikleri ödeyecektir. İyi bir ayarlamaya ihtiyaç duyulabilir, ancak bağlantı kurmak kaliteli içerik sağlamayı ve farkındalık yaratmayı gerektirir.



Semalt Especialista Definir As Mídias Sociais Como Uma Ferramenta Efetiva De Marketing Por E-mail

  • October 27, 2017
  • Blog

Ao realizar marketing digital on-line, uma das dicas mais úteis é manter contato com seus clientes. Isso é alcançado somente quando você tem um bom plano de marketing por e-mail. Usar e-mails para acompanhar e publicar conteúdo específico para o seu público não só melhora sua credibilidade, mas também ajuda você a manter suas conversões de clientes e SEO.

Os comerciantes digitais estão optando pelas mídias sociais como forma de melhorar o marketing por e-mail. A mídia social é uma maneira direta de alcançar seu nicho da maneira como eles interagem apaixonadamente com seu conteúdo. A mídia social tem a capacidade de coletar muitos e-mails e geração de leads. No entanto, saber como usar este canal não é fácil.

Julia Vashneva, gerente sênior de sucesso de clientes da Semalt Digital Services, fornece uma visão sobre a campanha de mídia social bem-sucedida.

Para qualquer estratégia de redes sociais de SEO, você precisa:

  • Um bom “ímã de chumbo”.

Você precisa oferecer alguma oferta que você está oferecendo gratuitamente. Esta oferta deve atrair seu alvo o suficiente para colocar informações pessoais como email. O brinde pode ser um webinar, um vídeo grátis ou mesmo um ebook gratuito. Um ímã de chumbo é um mecanismo de isco para obter o e-mail de um potencial cliente.

  • A “Squeeze Page”.

Isso pode ser um tipo de página de destino, exceto que ele apenas solicita uma informação mais pessoal, como nomes. Deve ser suficientemente curto para não fazer uma opinião do cliente de outra forma, apesar de ter mostrado interesse inicialmente.

O site típico de redes sociais inclui Facebook, Twitter, LinkedIn e Pinterest. Esses sites operam de forma totalmente diferente, mas dão alguns meios comuns para melhorar seu marketing por e-mail. Tendo conhecido os conceitos de “Ímã de chumbo” e “Squeeze Page”, o resto está se aplicando em qualquer recurso disponível no site em sua vantagem. As seguintes são algumas das maneiras como você pode utilizar os muitos canais disponíveis na maioria dos sites de redes sociais:

  1. Propaganda

Este recurso permite que alguém atinja muitos clientes potenciais lá fora. Por exemplo, as redes sociais, como o Facebook e o Twitter, possuem uma plataforma de publicidade que permite personalizar os anúncios segmentados, como em situação demográfica, gênero, idade e localização geográfica. Há também um recurso de SEO que permite que uma pessoa obtenha novos clientes com um interesse semelhante de seus assinantes de e-mail existentes, graças às suas métricas e análises de pesquisa. Através da publicidade em redes sociais, você pode aumentar suas listas de e-mails significativamente.

  1. Publicando conteúdo

Todas as mídias sociais exigem que uma pessoa tenha uma conta para funcionalidades completas. Ter uma conta implica nome da conta / página, biografia, imagem, descrições de banners, etc. Esta é uma boa área para colocar informações sobre a marca que você está promovendo. O Twitter permite incluir um link para a biografia. A biografia é uma boa área para colocar o URL da sua página de aperto.

  1. Características únicas

Muitas características especiais estão disponíveis em todos os sites de redes sociais. Por exemplo, o LinkedIn tem muitos serviços de chamada para ação e de Lead Generation Card. O software de SEO no local permite muitas tarefas, como fazer o download de uma lista de todos os e-mails que se envolvem com qualquer postagem, p. Força de vendas.

Conclusão

As dicas acima podem ser muito eficazes na geração de uma lista de e-mail. Lembre-se, cada rede social é única. Embora seja eficiente a utilização do seu uso, você pode obter muitas chances de encalhar pessoas com ímãs para aterrar em páginas de aperto particulares. Portanto, as mídias sociais podem ser uma ferramenta de marketing de SEO especialmente para usuários interessados em criar listas de correspondência.



Hoe SEO In De Modeindustrie Efficiënt Uitvoeren: De Gids Uit Semalt

  • October 27, 2017
  • Blog

Voordat SEO de marketing in alle sectoren revolutioneerde, was marketing in modeonderneming beperkt tot modeshows, tijdschriften en catalogi, en reality-tv-modeprogramma’s. Hoewel deze traditionele marketingmethoden vandaag nog steeds worden gebruikt om marketingmogelijkheden te benutten, gebruiken de meerderheid van mode-ondernemers nu met behulp van vaardige digitale marketingtechnieken een vast greep op de steeds veranderende consumentenpopulatie. Het is het fenomeen dat SEO in de mode-industrie zeer belangrijk maakt.

Michael Brown, de klant succes manager van Semalt wijst op de belangrijkste factoren die het belang van SEO voor de mode-industrie onthullen.

Iedereen die al een paar maanden in de mode- en kledingindustrie heeft gewerkt, begrijpt dat de industrie door technologie wordt getransformeerd. Nou, dit is gebruikelijk voor alle industrieën, maar de snelheid van deze transformatie is wat meer zorgen maakt.

Er zijn industrieën die technologische storingen op een hogere frequentie lijken te ervaren dan anderen die zo’n manier zijn om een van hen te zijn. In bijna elke hoek van de wereld kunnen klanten online modeartikelen kopen via hun computers en mobiele apparaten. Er is veel groeiende enthousiasme onder internetgebruikers over het kopen van spullen online. Sociale media is de sterkste bijdrage aan deze trend en zoals elke dag komt, brandt e-commerce nog meer.

Implicaties van SEO Dominance in Marketing

Door de enorme groei van de e-commerce-industrie hebben zakelijke eigenaren in de mode-industrie niet veel keuze, maar leren hoe ze gebruik kunnen maken van e-commerce. Het is de enige manier om de felle concurrentie in de markt te overleven.

SEO zorgt voor een van de grote zorgen die mode spelers moeten aanpakken – online zichtbaarheid. Het idee van SEO voor online zichtbaarheid is vrij eenvoudig te begrijpen. De typische consument van modewaren besteedt een belangrijk deel van hun dag online. Studies door marktonderzoekers hebben aangetoond dat mensen over 4 uur op het internet doorbrengen. En natuurlijk, als ze niet online zijn, denken ze aan dat interessante ding dat ze op internet zagen.

Dit betekent dat je zoveel als een modebedrijf zou verliezen als je niet consequent online gevonden wordt.

Een ander belangrijk aspect van SEO die elke mode speler vandaag moet begrijpen is het toenemende gebruik van mobiele apparaten voor het surfen op het World Wide Web. U moet ervoor zorgen dat uw klanten comfortabel toegang hebben tot uw site via hun mobiele apparaten, anders zullen ze in een flits van een seconde naar de website van uw concurrent springen.

Acties voor effectieve SEO in uw modebedrijf

Hier zijn een aantal SEO basics die uw online marketing effectiever zullen maken:

  • Heb een mobiele reageerbare website om ervoor te zorgen dat uw inhoud gemakkelijk zichtbaar is door klanten op mobiele apparaten.
  • Voeg vaak hoge kwaliteit, waardevolle inhoud toe aan uw site. Merk op dat de uitdrukking ‘inhoud koning is’ is veranderd in ‘value is king’. De consument van vandaag wil informatie die zijn specifieke winkelbehoeften tijdig aanpakt. Dat is de eenvoudigste betekenis van waardevolle inhoud.
  • Presenteer uw modebedrijf uitstekend overal waar uw klanten regelmatig bezoeken. Verleng je SEO-inspanningen met name naar sociale media. Laat uw producten en uzelf interactie met klanten door middel van social media berichten, video’s, hash-tags, etc. Sociale media kunnen u helpen contact te houden met uw klanten meer dan uw website kan.
  • Vergeet niet de steeds klassieke SEO-technieken zoals het maken van URL’s, inhoudtitels, meta-omschrijvingen en inhoud navraagrijk. Met andere woorden, zorg er altijd voor dat de rankingsformules van zoekmachines je niet beschermen. Altijd uw site voor de hoogste positie op zoekresultaten pagina’s.

Aangezien de mode-industrie elke dag weer sneller wordt gedigitaliseerd, is het belangrijk om SEO optimaal te houden als je een modebedrijf bent. Met onberispelijke SEO kan u zeker een concurrentievoordeel krijgen ten opzichte van uw concurrenten met betrekking tot online zichtbaarheid. SEO biedt een goed rendement op investeringen, met name voor snel veranderende industrieën zoals mode en kleding.



Le Marketing Affilié De YouTube Expliqué Par Semalt Expert

  • October 27, 2017
  • Blog

YouTube est une avenue efficace pour le marketing d’affiliation. Chaque mois, les internautes consultent au moins 6 milliards d’heures de vidéos YouTube. YouTube est le deuxième plus grand moteur de recherche au monde. Le site compte plus d’un milliard d’utilisateurs actifs. Il atteint un public plus large que n’importe quel réseau câblé. Par conséquent, le marketing d’affiliation via YouTube est une entreprise attrayante.

Alexander Peresunko, le directeur de la réussite des clients de Semalt, partage son expérience de l’affilié YouTube Marketing.

Qu’est-ce que le marketing d’affiliation YouTube?

Le marketing d’affiliation YouTube consiste à développer des contenus vidéo et à illustrer les liens d’affiliation dans les descriptions de vidéos. L’objectif des liens est de diriger le trafic des utilisateurs vers un site d’affiliation affilié. Les liens peuvent également diriger les utilisateurs vers le formulaire d’inscription par courrier électronique dans le but de promouvoir les services ou produits d’affiliation.

Utilisateurs qui s’engagent dans le marketing d’affiliation

Tous les utilisateurs de YouTube peuvent s’engager dans le marketing d’affiliation. Les utilisateurs qui développent un contenu YouTube efficace ont plusieurs offres d’affiliation sur les descriptions de vidéos. YouTube est un réseau populaire parmi les développeurs de contenu et les utilisateurs. Il existe deux catégories de marketing affilié. La première catégorie comprend les commerçants occasionnels. Ces développeurs de contenu sérieux indiquent les liens d’affiliation de temps en temps dans leurs vidéos YouTube. Ils utilisent le marketing d’affiliation pour générer une partie de leur revenu. Les développeurs ont d’autres sources de revenus; par exemple, les vues d’annonces et les contenus sponsorisés. La deuxième catégorie implique les commerçants professionnels. Ils utilisent la chaîne YouTube pour générer des commissions d’affiliation uniquement. Marques Brownlee (MKBHD) est un site YouTube qui a des liens d’affiliation Amazon pour améliorer le processus de référencement.

Niveaux de revenus de YouTube Affiliate Marketing

Les utilisateurs actifs de YouTube peuvent gagner des millions de dollars à partir du trafic généré par les liens d’affiliation. Les commerçants affiliés qui ne sont pas sérieux dans le développement de contenu populaire peuvent obtenir des rendements nul ou même minime. Le revenu du processus de référencement YouTube dépend des vues, des offres et des entonnoirs de conversion des utilisateurs. Certains contenus ne peuvent jamais devenir viraux. Cependant, le développeur sera toujours en mesure de gagner un revenu. “Configurer BlueHost” est un exemple de vidéo qui ne peut pas être virale sur YouTube. Mais le contenu peut attirer le trafic des utilisateurs à partir des moteurs de recherche. La vidéo générera un revenu suffisant si elle se classe de manière satisfaisante dans les moteurs de recherche. Les utilisateurs sont ciblés de manière adéquate en raison du mot clé fort. En outre, l’offre fournit des frais de référence forte.

Avantages du marketing d’affiliation YouTube

Le processus de référencement est efficace sur YouTube car la plate-forme compte des milliards d’utilisateurs actifs dans le monde. Le contenu vidéo connaît un taux de croissance élevé sur YouTube. D’ici 2019, environ 80% du contenu Internet sera constitué de vidéos. Les développeurs de vidéos sur YouTube bénéficieront donc de nombreux points de vue et de revenus élevés. Le secteur de la vidéo a une concurrence limitée en raison du contenu unique qui attire un public de niche. YouTube a un algorithme de recherche stable. Par conséquent, les développeurs de contenu sont sûrs d’obtenir du trafic à partir du processus de référencement. Les développeurs de contenu peuvent obtenir un public fidèle sur YouTube. Les utilisateurs ont la possibilité de s’abonner aux chaînes YouTube. Ils recevront de nouvelles vidéos des chaînes même si les développeurs ne s’engagent pas dans des promotions vidéo. Le processus de référencement est simple car 55% des recherches google génèrent des vidéos YouTube.

Les défis du marketing d’affiliation YouTube

Les utilisateurs préfèrent un contenu de qualité. Pour que le processus de référencement soit efficace, les développeurs doivent produire des vidéos attrayantes. Certains contenus spécifiques à une niche sont difficiles à développer. Par exemple, les vidéos d’ingénierie nécessitent des compétences et des ressources élevées à produire. YouTube impose des restrictions sur les utilisateurs qui créent du contenu indésirable. Certains sujets courants ne peuvent pas attirer suffisamment de trafic sur YouTube. C’est à cause des nombreux développeurs qui génèrent du contenu.

Conclusion

Il est conseillé aux développeurs de contenu d’utiliser la plateforme YouTube à des fins de référencement et de marketing d’affiliation. La concurrence est minime pour les développeurs qui génèrent systématiquement des contenus vidéo de haute qualité.



Semalt Experte Schlägt 3 Möglichkeiten Um Interne SEO-Herausforderungen Zu Überwinden

  • October 27, 2017
  • Blog

SEO hat sich geändert, wie es vor Jahren gemacht wurde. Heute basiert es hauptsächlich auf dem Inhalt der Website, der Benutzerfreundlichkeit und Autorität. Inhouse SEO ist ein integraler Bestandteil moderner SEO. Es beinhaltet SEO-Operationen, die ein Unternehmen durch die Arbeit mit einem engagierten Team von Spezialisten erzielt. Dazu gehören das Web-Entwicklungsteam, das PR-Team, das Content-Entwicklungsteam, das Marketing-Team, das Conversion-Optimierungsteam, um nur einige zu nennen.

Die Zusammenführung all dieser Teams kann eine Herausforderung darstellen. Sie alle haben unterschiedliche Ziele und Prioritäten. Die Rolle der internen SEO hat sich zu einer Konzentration in der Koordination und Motivation der Menschen in den verschiedenen Teams verwandelt.

Obwohl die jüngsten Änderungen in SEO sehr notwendig waren, sind sie sehr herausfordernd. In der Vergangenheit arbeitete die interne SEO-Arbeit in einem kleinen Arbeitsraum, das Füllen von Schlüsselwörtern und Backlinks und andere minderwertige Taktiken. Diese Taktik hat früher funktioniert. Suchmaschinen hängen nicht mehr nur beim Ranking von Websites von ihnen ab. Der Google-Algorithmus für das Ranking von Websites überprüft heute die Qualität des Inhalts, der Markup- und Seitengeschwindigkeit, seriöse Link-Grenzen usw.

Ivan Konovalov, Customer Success Manager bei Semalt Digital Services, beschreibt drei Schlüsselmethoden, mit denen die Herausforderungen im Zusammenhang mit internem SEO bewältigt werden können.

1. Vorausplanung

Um erfolgreich zu sein, braucht man einen Plan. Stellen Sie allen beteiligten Teams eine Roadmap zur Verfügung, die Sie verwenden werden. Ständig mit ihnen kommunizieren und sie wissen lassen, was von ihnen erwartet wird. Ein Plan hilft den Teams, Prioritäten für verschiedene Aufgaben zu setzen und auf alle Eventualitäten vorbereitet zu sein.

Aufgaben werden auch innerhalb der geplanten Zeit erreicht. Es hilft auch, gute Beziehungen zu halten, weil jeder weiß, was von ihnen erwartet wird.

2. SEO intern verkaufen

Lassen Sie jedes Mitglied der beteiligten Teams verstehen, dass die Schlüsselrolle von SEO darin besteht, Verkäufe zu tätigen. Lassen Sie sie die wichtigsten Vorteile verstehen, die SEO in Ihr Unternehmen bringen wird. Benachrichtigen Sie sie über die Auswirkungen des gesamten Projekts auf die Organisation einschließlich der Negative. Wenn die Teammitglieder die Auswirkungen des Projekts verstehen, wissen sie, welche Themen priorisiert werden müssen und wie viele Mitarbeiter benötigt werden, um das Projekt erfolgreich abzuschließen.

3. Reduzieren Sie die Anzahl der Abhängigkeiten

Jede SEO-Kampagne beinhaltet einige Abhängigkeiten. Sie helfen, das Ziel der Kampagne zu erreichen. Die Reduzierung der Abhängigkeiten hilft jedoch, die Arbeitszeit und die Besprechungszeit zu reduzieren. Es erhöht auch die Geschwindigkeit Ihrer SEO-Ergebnisse.

Eine Organisation, die Website-Entwicklungsteams verwendet, um Änderungen an der Website vorzunehmen, wird tendenziell niedriger eingestuft. Sie verwenden auch viele Ressourcen.

Websites, die CMS zur Ausführung der Hauptwebsite und eines Veröffentlichungsformulars für den Blog auswählen, die es Contententwicklern ermöglichen, Inhalte ohne Verwendung von Entwicklungsteams zu veröffentlichen, werden tendenziell höher eingestuft.

Wenn Sie Herausforderungen als CEO der internen SEO-Kampagne für Ihre Organisation haben, verlieren Sie keine Hoffnung. Wenn Sie die drei oben genannten Punkte einbeziehen, wird alles in Ordnung sein. Sie helfen, Straßensperren zu reduzieren und Ihre SEO-Bemühungen zu verbessern.



Semalt: Lo Que Debes Saber Sobre SEO Local

  • October 27, 2017
  • Blog

La forma en que las pequeñas empresas operan, ingresan al mercado y experimentan cambios a lo largo de los años. Los motores de búsqueda también se han sometido a mejoras y actualizaciones, por lo que hoy es más fácil para las personas encontrar negocios, servicios y productos en línea. Todo esto ha alterado el comportamiento de búsqueda de los usuarios, lo que significa que la competencia está aumentando.

Si usted es un usuario, no tiene que mencionar su ubicación en la solicitud de búsqueda para encontrar el servicio cerca. El SEO local lo hará por usted. La verdad es que el SEO local se ha convertido en una necesidad crucial, pero la mayoría de la gente no se ha dado cuenta de su importancia para las empresas. Hoy, si su empresa no está en la cima, otra será y esa empresa tendrá mayores posibilidades de obtener tráfico, clientes potenciales y ventas.

Oliver King, el Gerente de Éxito de Clientes de Semalt, explica los aspectos del SEO local que usted debe conocer para obtener beneficios para su negocio.

Los consumidores jóvenes todavía confían en los locales

Las empresas locales deberían ser digitales para que los consumidores locales puedan conectarse fácilmente. Los millennials que forman la mayor cantidad de consumidores confían en los directorios en línea y los motores de búsqueda cuando revisan las empresas locales. La mayoría de estos buscadores no tienen un negocio específico en mente. El SEO local le brinda la oportunidad de conectarse con los millenials e impulsar sus ventas y ventas. Con SEO local, proporciona el nombre de su empresa, número de teléfono y dirección para convertir a estos usuarios en consumidores locales.

Google Indexation Matters

La descripción y el título meta de tu contenido aún son elementos clave de tu campaña de marketing porque refleja tu negocio y cómo aparece en los resultados de búsqueda. Google ha aumentado el ancho de la columna de resultados de búsqueda, esto le da la oportunidad de desarrollar un título atractivo y una descripción para su negocio. El marcado de datos estructurados, también conocido como marcado de esquema, ayuda a Google a indexar su sitio, comprender de qué se trata su contenido y obtener información sobre su negocio y lo que está ofreciendo.

Los listados y revisiones en línea son importantes

Nunca ignore los directorios comerciales en línea porque los consumidores los visitan constantemente. Su información debe estar presente en diferentes listados de negocios locales para construir una reputación positiva. Las revisiones en línea son igualmente importantes porque los consumidores las confían y pueden aumentar su reputación. La información que muestre debe incluir horas de apertura, modos de pago, categorías y descripciones.

Local SEO y Mobile Marketing van juntos

Un gran porcentaje de búsquedas en línea provienen de dispositivos móviles. Esto crea una oportunidad para que las empresas locales aprovechen las búsquedas móviles locales. Debe usar marketing móvil para dirigir el tráfico y las ventas a su negocio debido a las siguientes estadísticas:

  • 4 de cada 5 consumidores usan teléfonos inteligentes.
  • La mitad de los consumidores que realizan una búsqueda local en un teléfono móvil visitan la tienda física en comparación con el 34 por ciento de los usuarios de computadoras y tabletas.
  • El 18 por ciento de las búsquedas realizadas localmente en teléfonos inteligentes conducen a compras.
  • El 90 por ciento de los consumidores prefieren anuncios adaptados de acuerdo con sus códigos postales.

El SEO local nunca morirá tan pronto como le brinde la oportunidad correcta de llegar a sus clientes. El SEO local ha pasado por cambios a lo largo de los años, puede que no sea fácil hacer marketing SEO local en estos días, pero conocer las tácticas correctas lo mantendrá más listo que sus competidores.



Semalt Expert: Awesome Content Without Keyword Stuffing

When it comes to articles and web content, various people believe that SEO is all about keyword stuffing. Make sure the content you write is free from reparative keywords and meaningless words. Plus, boring headlines will lead you to nowhere, and you should never go with that just for the sake of search engine ranks.

Michael Brown, the Semalt Customer Success Manager, reminds that you should always remember that keyword stuffing will not lead you anywhere. Instead, engaging and useful content is the only way websites can survive for long. If you are confused about how to optimize the content to be found on the internet and social media, this is the right place for you.

Findable content:

You must have heard about the government institutes, information architects, and the marketers that love talking about SEO. Findable content is the type of content that engages lots of visitors in no time. When it comes to findable content, you don’t need to separate search engines from your website and social media. Instead, you should focus on creating findable websites and articles that work for all types of users and can get you lots of money on the internet.

You must focus on three types of audiences: your site audience, the one that can be engaged through social media, and the one that’ll find your content through search engine queries especially via Google.

When it comes to talking to the locals, you can create content that comes up their expectations. But if you want to expand your network, you should make sure that your content engages real visitors, rather than the bots. If you write findable content without keyword stuffing, you will notice that lots of people will love to visit your site both through the search engines and social media websites.

In reality, the journey of visitors is more complicated than a television show, print ads, the products you might share on Facebook, and the search engine results. You should always bookmark the pages that engage you the most and make sure your audience does the same.

Apparently, most of the touch points are about the search engines and SEO. So, even when you stuff lots of keywords, it would not make any sense for various individuals on the internet.

URLs for context and clarify:

A unified resource locator (URL) is the first and most significant aspect of your web content. It is where your audience will reach and will read the stuff you have written. Make sure your URL is clear and contains the main keyword. There is no need to insert lots of keywords inside it. For sheer SEO, most of the experts say that you should make the URL short and comprehensive. For this, you can use the URL shortening services.

Headlines for readers:

Your headlines should be for readers, not for yourself. Various SEOs disagree with the H1 headlines, saying that it does not have positive impacts on the Google rankings. On the other hand, some SEOs say that headings are very important and leave an ever-lasting effect on the SEO of your site.



Semalt Expert Describes How Bots Were Born From Spam

  • October 9, 2017
  • Blog

Michael Brown, the Customer Success Manager of Semalt Digital Services, has tailored in the article some compelling facts about spam origin.

The first spam message was sent in the 1994. At that time, Laurence Canter and Margaret Siegel wrote a program that posted an advertisement for their company’s green card lottery paperwork services. They sent this message to all the Usenet News Group members, and there were over six thousands members who received this message.

Due to the unique way the message was posted, Usenet customers failed to locate the duplicate copies, and the users saw copies of the same messages in all the groups. At that time, the commercial use of internet and online resources were not common. Plus, the access to Usenet was far more expensive than the others. Lots of users felt that the commercial-seeming messages were good for nothing. They not only took up their time but also had cost a lot of money to the users.

Later on, the green card incident caught everyone’s attention. Arnt Gulbrandsen developed the concept of cancelbots, which was later compared to the content of the messages of the spam messages. Afterwards, it was forwarded to the original sender for verification. Canter and Siegel repeated the process again and again. The users could not combine the spam and failed to cancel the messages in the Usenet server. Anti-spam measures were also taken, but all in vain.

It was just the beginning of the commercial spam and Usenet spam. Before April 1994, Sedar Argic replied to a number of messages saying that he had denied the Armenian genocide. Apparently, it was not a wise decision, and things were needed to be changed by the whole.

The early form of Usenet spam was the messages that were being sent to lots of users on the internet. On the other hand, Cancelbots worked on the identical messages and tried to verify their source. Eventually, a time came when the Usenetters using the advanced technology found the solution to this problem. Russian scientist Andrey Markov invented a bot in 1913 and used a variety of pages to generate filters.

It took the spammers no time to understand that the cancelbots were stumped by adding the random junks at the end of every message. At that time, the spammers moved the Usenet to a variety of emails, ensuring that they were attacking all the European and American email IDs. More and more people dedicated themselves to figuring out the nature of spam and tried to fight the spammers online. Non-human accounts were created with the aim of researching the behavior of hackers on the internet. New technologies were developed, and various spammers were destroyed with their servers. On the other hand, the spammers figured out the problem and developed far better technologies than this. They also developed methods against the filters of Google Analytics.

For spammers, Bayesian created messages to convince the users that they are legitimate and reliable. Long and short strings of unrelated words were created, and this technique became common and widespread in no time.

In 2010, Amazon introduced the eBook store online, and its server was flooded with lots of spammers. As of now, so many techniques have been introduced to deal with a large number of spammers and hackers online.



Semalt: How To Block All Ads Systems For Free?

Browser ads are not only a nuisance visually but pose a significant security risk. There are several moral implications of blocking these ads. By implementing ad blockers on your browser, you cut down on the salaries of those coding, designing, and providing the content that you usually view for free. The very ads you wish to block are the same ones that provide the funding for placing everything else online. Nevertheless, the frequency of these ads ultimately undermines the browsing experience.

Michael Brown, a marketing guru from Semalt, provides here few points to remember:

  • Ad blockers are very legal which means that they have no restrictions. The decision on how to block the ads rests entirely on you. If you do decide to use an Ad Blocker, make sure that it is clean, and will serve you well. However, they have some limitations.
  • Funding for Ad Blockers emanates from a single organization or person. Therefore, one must conduct their research on the company before using their service. You must make sure that it will ethically block all ads for as long you are signed up with them. There are cases where ownership of the Ad Blocking service changes and the new owners receive premiums from some companies to skip their ad addresses.
  • Adding an extension to a browser will undeniably slow the browser down. However, if you have an efficient machine, this should not worry you. Otherwise, you may have to restrict yourself to two or three tabs at the same time.
  • Extensions require constant updates which take up more of your time and resources.
  • Ad Blockers cannot function well without subscriptions. You must select a list of websites that you wish to have blocked and manually add them to the block list.
  • It is not possible to run a system-wide Ad Blocker if you run multiple browsers.

Luckily, there is a better solution which is free of charge with no subscription. It blocks ads for the entire system forever. It does not need a software to install it, meaning it will not slow down your system.

Here’s how:

Install the host files from MVPS. It alters known ad server URLs with a null character. When the computer tries to access the internet, it will return this null character meaning it does not download the ad which will, in turn, save you a lot of time and resources. The following is a process on how to block ads manually using the MVPS method.

  • Confirm you have administrator privileges. Open the “Run” Console by pressing the windows key and R concurrently.
  • Enter “Services.Msc” and locate the “DNS Client” option. Right click on it and scroll down to “Properties” and then choose to “Stop.”
  • From the “Startup type” drop-down menu, choose either “Manual” or “Disabled.” Experts recommend the Manual option.
  • Apply the new settings and restart.
  • Replace the host files in “C:\Windows\System32\drivers\etc” with the updated ones.
  • If the anti-virus or windows defender attempts to take action against the action, decline.

You now know how to block ads without an ad blocker whenever you are on the internet. Make sure to update the host files regularly and replace them in the specified directory.