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5 ways you can get ahead of the competition in 2018

With the New Year just around the corner, there’s never been a better time to start thinking about your business strategy. Whether you run a start-up or you’ve got years of experience, it is important that you act fact to get ahead of your competitors and make 2018 your year.

  1. Produce more content

You’ve probably heard it before, but we’re going to say it again. Content is king. High-quality content can transform your website and put your business ahead of the competition when it comes to search. If you write a weekly blog about your niche where you answer questions and post tutorials, you’ll build authority and your site will be more attractive to potential customers. So learn to write, or outsource your content marketing to a professional.

  1. Invest in search engine optimisation

Search engine optimisation is one of the greatest investments any small business owner can make. If you’re ranking at spot one on Google and you’re ahead of your competitors, you’ll drive much more traffic to your website than you would if you were ranking at number ten.

The best way of increasing your chances of ranking well is to produce lots of high-quality content, like we’ve mentioned above, and build links through guest blogging, outreach and directory submission. Getting the basic technical SEO right, like having meta descriptions and keywords on each of your blog posts and pages, is also an essential component to rank.

And if you don’t have the time to do it yourself, consider outsourcing to a company that offers SEO for small businesses. That way, you’ll know that your website is making progress, and you won’t have to spend hours of your day learning the fundamentals of SEO.

  1. Partner with other businesses

Take advantage of other businesses by partnering up to offer products and services that complement one another. If you run an event management company, for example, you could pair up with a catering company that offers delicious food. Then, every time you sell an event, you can “bundle” it together with a food package and make more money. And the same goes in reverse – the catering company can recommend your business and sell your event space and services to increase occupancy and help you stay busy throughout the year.

  1. Buy out a competitor

If you have the funds to do so, then consider buying out a competitor outright. That way, you won’t have to worry about competing with them, and you can use their expertise, name and reputation to grow your business. Make sure that you’re in a strong financial position, seek the advice of a business strategist, and never buy a business for the sake of it. This is a high-risk strategy that shouldn’t be taken lightly – but the pay-off can be immense.

  1. Launch a new product or service

If you want to keep customers engaged in your business and increase sales during quieter periods of the year, consider launching a new product or service. Not only will this increase interest and demand in your business, but it’ll add another string to your bow and will mean that you’re not only relying on one product or service to grow your business.

Alternatively, you could consider creating a complementary service that can be sold as an add-on to your offering, increasing the average spend per client and your profitability.

There you have it – some of the best ways to prepare your business for the future and get ahead of the competition. Good luck with your venture – and remember that as soon as you stand still, other businesses could be right behind you, ready to steal your clients.



Semalt Expert: Awesome Content Without Keyword Stuffing

When it comes to articles and web content, various people believe that SEO is all about keyword stuffing. Make sure the content you write is free from reparative keywords and meaningless words. Plus, boring headlines will lead you to nowhere, and you should never go with that just for the sake of search engine ranks.

Michael Brown, the Semalt Customer Success Manager, reminds that you should always remember that keyword stuffing will not lead you anywhere. Instead, engaging and useful content is the only way websites can survive for long. If you are confused about how to optimize the content to be found on the internet and social media, this is the right place for you.

Findable content:

You must have heard about the government institutes, information architects, and the marketers that love talking about SEO. Findable content is the type of content that engages lots of visitors in no time. When it comes to findable content, you don’t need to separate search engines from your website and social media. Instead, you should focus on creating findable websites and articles that work for all types of users and can get you lots of money on the internet.

You must focus on three types of audiences: your site audience, the one that can be engaged through social media, and the one that’ll find your content through search engine queries especially via Google.

When it comes to talking to the locals, you can create content that comes up their expectations. But if you want to expand your network, you should make sure that your content engages real visitors, rather than the bots. If you write findable content without keyword stuffing, you will notice that lots of people will love to visit your site both through the search engines and social media websites.

In reality, the journey of visitors is more complicated than a television show, print ads, the products you might share on Facebook, and the search engine results. You should always bookmark the pages that engage you the most and make sure your audience does the same.

Apparently, most of the touch points are about the search engines and SEO. So, even when you stuff lots of keywords, it would not make any sense for various individuals on the internet.

URLs for context and clarify:

A unified resource locator (URL) is the first and most significant aspect of your web content. It is where your audience will reach and will read the stuff you have written. Make sure your URL is clear and contains the main keyword. There is no need to insert lots of keywords inside it. For sheer SEO, most of the experts say that you should make the URL short and comprehensive. For this, you can use the URL shortening services.

Headlines for readers:

Your headlines should be for readers, not for yourself. Various SEOs disagree with the H1 headlines, saying that it does not have positive impacts on the Google rankings. On the other hand, some SEOs say that headings are very important and leave an ever-lasting effect on the SEO of your site.