Keywords (2)

5 Tips to Get On Top Of Google Search Results

All website owners seek to get the maximum traffic they can. And for this, the easiest way is to get on the first page of Google search results. However, this is easier said than done. You will have to essentially compete with other thousands of websites to reach the top. But there are a few things you can do to increase your website’s chances of appearing in the top of the results. And below, we will look at a few such tricks.

Natural Language Search

With the rapid increase in voice search, the need for using natural language in keywords becomes more important. This is because people generally use full sentences when speaking rather than partial sentences when typing. So, instead of typing ‘cheap camera New York’ in the Google search box, a user might ask for ‘cheap camera offers in New York city’ through a voice search.  Such natural language searches will only increase in the coming future. And if you change your SEO tactics accordingly, you will have an easier time making your website reach the top of search results.

Focus Local

Give extra attention to creating a local presence through Google. This can easily be done through your Google My Business page. Just make sure to provide a detailed description of your business, appropriate images, contact number etc. and you are all set. In addition, make sure that your customer does provide positive reviews about your service through their Google accounts. This can show up on Google results pages and will inevitably play a huge role in attracting traffic to your website.

Google News

Try to get your website articles get into Google News. This has two benefits.  Firstly, you will see a massive initial traffic since your website link will be shown to millions of people worldwide who check out Google News. Secondly, since Google is already featuring your website pages in its news section, it is more likely that your website will also be ranked higher in the search engine results.

Understand RankBrain

One of the top three ranking signals that Google uses to rank a website is its machine learning AI called RankBrain. This AI is specifically tasked with handling new queries that Google has not encountered before. It essentially guesses the meaning of newer words and filters the search results accordingly. Make sure that you check in with a good SEO company Gilbert and ask them to adapt your website in a way that it can use the RankBrain AI to its advantage.

URL Structure

Make sure that the URL of your web pages make sense and give an indication as to the content in them. So, if you have published an article on how to kill mosquitoes, then the URL must not look like ‘XYZ.com/123rw54.html’. This is a bad URL structure. No one gets any information by looking at the URL. As such, a better URL structure will look something like ‘XYZ.com/how-kill-mosquitoes’. Both Google and the user will love such meaningful URLs. Just remember to use hyphens in between the words.



Semalt Expert: Awesome Content Without Keyword Stuffing

When it comes to articles and web content, various people believe that SEO is all about keyword stuffing. Make sure the content you write is free from reparative keywords and meaningless words. Plus, boring headlines will lead you to nowhere, and you should never go with that just for the sake of search engine ranks.

Michael Brown, the Semalt Customer Success Manager, reminds that you should always remember that keyword stuffing will not lead you anywhere. Instead, engaging and useful content is the only way websites can survive for long. If you are confused about how to optimize the content to be found on the internet and social media, this is the right place for you.

Findable content:

You must have heard about the government institutes, information architects, and the marketers that love talking about SEO. Findable content is the type of content that engages lots of visitors in no time. When it comes to findable content, you don’t need to separate search engines from your website and social media. Instead, you should focus on creating findable websites and articles that work for all types of users and can get you lots of money on the internet.

You must focus on three types of audiences: your site audience, the one that can be engaged through social media, and the one that’ll find your content through search engine queries especially via Google.

When it comes to talking to the locals, you can create content that comes up their expectations. But if you want to expand your network, you should make sure that your content engages real visitors, rather than the bots. If you write findable content without keyword stuffing, you will notice that lots of people will love to visit your site both through the search engines and social media websites.

In reality, the journey of visitors is more complicated than a television show, print ads, the products you might share on Facebook, and the search engine results. You should always bookmark the pages that engage you the most and make sure your audience does the same.

Apparently, most of the touch points are about the search engines and SEO. So, even when you stuff lots of keywords, it would not make any sense for various individuals on the internet.

URLs for context and clarify:

A unified resource locator (URL) is the first and most significant aspect of your web content. It is where your audience will reach and will read the stuff you have written. Make sure your URL is clear and contains the main keyword. There is no need to insert lots of keywords inside it. For sheer SEO, most of the experts say that you should make the URL short and comprehensive. For this, you can use the URL shortening services.

Headlines for readers:

Your headlines should be for readers, not for yourself. Various SEOs disagree with the H1 headlines, saying that it does not have positive impacts on the Google rankings. On the other hand, some SEOs say that headings are very important and leave an ever-lasting effect on the SEO of your site.