SEO (4)

5 Tips to Get On Top Of Google Search Results

All website owners seek to get the maximum traffic they can. And for this, the easiest way is to get on the first page of Google search results. However, this is easier said than done. You will have to essentially compete with other thousands of websites to reach the top. But there are a few things you can do to increase your website’s chances of appearing in the top of the results. And below, we will look at a few such tricks.

Natural Language Search

With the rapid increase in voice search, the need for using natural language in keywords becomes more important. This is because people generally use full sentences when speaking rather than partial sentences when typing. So, instead of typing ‘cheap camera New York’ in the Google search box, a user might ask for ‘cheap camera offers in New York city’ through a voice search.  Such natural language searches will only increase in the coming future. And if you change your SEO tactics accordingly, you will have an easier time making your website reach the top of search results.

Focus Local

Give extra attention to creating a local presence through Google. This can easily be done through your Google My Business page. Just make sure to provide a detailed description of your business, appropriate images, contact number etc. and you are all set. In addition, make sure that your customer does provide positive reviews about your service through their Google accounts. This can show up on Google results pages and will inevitably play a huge role in attracting traffic to your website.

Google News

Try to get your website articles get into Google News. This has two benefits.  Firstly, you will see a massive initial traffic since your website link will be shown to millions of people worldwide who check out Google News. Secondly, since Google is already featuring your website pages in its news section, it is more likely that your website will also be ranked higher in the search engine results.

Understand RankBrain

One of the top three ranking signals that Google uses to rank a website is its machine learning AI called RankBrain. This AI is specifically tasked with handling new queries that Google has not encountered before. It essentially guesses the meaning of newer words and filters the search results accordingly. Make sure that you check in with a good SEO company Gilbert and ask them to adapt your website in a way that it can use the RankBrain AI to its advantage.

URL Structure

Make sure that the URL of your web pages make sense and give an indication as to the content in them. So, if you have published an article on how to kill mosquitoes, then the URL must not look like ‘XYZ.com/123rw54.html’. This is a bad URL structure. No one gets any information by looking at the URL. As such, a better URL structure will look something like ‘XYZ.com/how-kill-mosquitoes’. Both Google and the user will love such meaningful URLs. Just remember to use hyphens in between the words.



5 ways you can get ahead of the competition in 2018

With the New Year just around the corner, there’s never been a better time to start thinking about your business strategy. Whether you run a start-up or you’ve got years of experience, it is important that you act fact to get ahead of your competitors and make 2018 your year.

  1. Produce more content

You’ve probably heard it before, but we’re going to say it again. Content is king. High-quality content can transform your website and put your business ahead of the competition when it comes to search. If you write a weekly blog about your niche where you answer questions and post tutorials, you’ll build authority and your site will be more attractive to potential customers. So learn to write, or outsource your content marketing to a professional.

  1. Invest in search engine optimisation

Search engine optimisation is one of the greatest investments any small business owner can make. If you’re ranking at spot one on Google and you’re ahead of your competitors, you’ll drive much more traffic to your website than you would if you were ranking at number ten.

The best way of increasing your chances of ranking well is to produce lots of high-quality content, like we’ve mentioned above, and build links through guest blogging, outreach and directory submission. Getting the basic technical SEO right, like having meta descriptions and keywords on each of your blog posts and pages, is also an essential component to rank.

And if you don’t have the time to do it yourself, consider outsourcing to a company that offers SEO for small businesses. That way, you’ll know that your website is making progress, and you won’t have to spend hours of your day learning the fundamentals of SEO.

  1. Partner with other businesses

Take advantage of other businesses by partnering up to offer products and services that complement one another. If you run an event management company, for example, you could pair up with a catering company that offers delicious food. Then, every time you sell an event, you can “bundle” it together with a food package and make more money. And the same goes in reverse – the catering company can recommend your business and sell your event space and services to increase occupancy and help you stay busy throughout the year.

  1. Buy out a competitor

If you have the funds to do so, then consider buying out a competitor outright. That way, you won’t have to worry about competing with them, and you can use their expertise, name and reputation to grow your business. Make sure that you’re in a strong financial position, seek the advice of a business strategist, and never buy a business for the sake of it. This is a high-risk strategy that shouldn’t be taken lightly – but the pay-off can be immense.

  1. Launch a new product or service

If you want to keep customers engaged in your business and increase sales during quieter periods of the year, consider launching a new product or service. Not only will this increase interest and demand in your business, but it’ll add another string to your bow and will mean that you’re not only relying on one product or service to grow your business.

Alternatively, you could consider creating a complementary service that can be sold as an add-on to your offering, increasing the average spend per client and your profitability.

There you have it – some of the best ways to prepare your business for the future and get ahead of the competition. Good luck with your venture – and remember that as soon as you stand still, other businesses could be right behind you, ready to steal your clients.



5 Must Use Top SEO Tools for Analyzing Your Website

  • November 26, 2017
  • Blog
  • #SEO

Site evaluation is a key issue of SEO or search engine optimization. The number one objective of the SEO process is to move your web site to the top of Google’s net search engine consequences net page. However usually, search engine optimization experts revel in the evaluation a part of the process as one that is pretty slow as well as time consuming. As a result of this issue, SEO specialists have certainly started utilizing some top SEO gear to assist them with their paintings. Companies such as the Michigan SEO Company make the task even more possible. With the increasing number of affordable globe of the internet, the nice SEO tools are a whole lot famous. These tools make life less difficult for search engine optimization experts.

In order to do get a greater and better idea of the top SEO tools, we must first answer the four basic questions of when, why, where, who and what! The following list not only explains to us the reason of why we should be using SEO tools and the benefits it may give us but also how to use them appropriately. Because the sad reality in today’s world is that people tend to overuse a lot of technology and sometimes over use can also get in the way of the success of your business.

  • Net CEO
    whether it’s managing pace or SEO initiatives, internet CEO ought to manage the entirety. This good sized series loads a super deal of punch and also it isn’t always simply SEO that internet leader government Officer Handle.

This pinnacle search engine optimization software program utility has acquired a whole lot of acclaims for its glossy interface. Is your search engine optimization process filled with normal and routine jobs? Do no longer be troubled, through its emphasis on automation, net CEO may want to cope with those responsibilities, as well as lots quicker too. Get your internet site located very quickly at all with its dependable keyword evaluation attribute, which suggests the highest quality keywords for making your internet site the achievement it have to have to be.

So the following tools, one should be on the lookout for as they are highly popular and highly beneficial to have a detailed analysis on your website so you know all the occurring problems and know how to fix them!

  • IBP:
    business Marketer or IBP is yet one greater leading search engine optimization software program software that has accumulated an extremely good deal of reward for itself on the planet of search engine optimization. IBP’s software application suite intends to carry out 3 widespread duties of the search engine optimization process; optimization, promo, and also tracking. IBP’s special characteristic is its ordinary updates, which continues it according with modifications in online search engine formulas.

IBP makes positive that your net site reaches the top of different net seek engine inclusive of Bing, Google, and also Yahoo. Has a website that’s just no longer cutting it? Permit IBP tell you the needed changes you want to make.

  • SEMrush
    SEMrush enters your thoughts each time there is any type of discussion bearing on the main SEO gadgets. SEMrush is a favorite tool for search engine optimization professionals. Its analytics information deliver details from diverse areas of studies examine, together with natural research, marketing and advertising research take a look at, show advertising and marketing, again hyperlinks, video advertising and advertising studies, and additionally keyword studies have a look at. Made use of and also permitted by over 500,000 individuals, SEMrush is superb if you need in-intensity information regarding your corporation’ SEO marketing campaign.
  • Search engine optimization Power suite
    search engine optimization Power suite is an exceedingly talked about search engine optimization software program utility that includes a lots of honest gear for the complete search engine optimization method. Search engine optimization Power suite is the perfect software program for those which can be comparatively logo-new to the SEO vicinity. You do not want an amazing deal of revel in or apprehend the first-rate ways to handle SEO power collection.

Its miles cross-platform software program software and frequently adheres to the modifications in internet seek engine components adjustments. Diverse Fortune 500 organizations have genuinely been benefited via search engine optimization electricity series for many years.

  • SEOProfiler
    SEOProfiler packs in devices linked to hyperlink evaluation and also constructing, web site audits, aggressive intelligence, keyword studies, websites optimization as well as social media for outshining all of your competition to get a top ranking on search engines like Google. SEO Profiler is a dream software program for search engine optimization groups because of its assistance for multi-user bills. Well designed PDF reviews can be developed utilizing the software program too.

Author Bio : Hamza Shahzad is a freelance writer, experienced blogger, and a professional social media coach. Currently, He’s working with seomichiganservices.com. Furthermore, Hamza assists in the business creation and control social media content planning.



Semalt Expert: Awesome Content Without Keyword Stuffing

When it comes to articles and web content, various people believe that SEO is all about keyword stuffing. Make sure the content you write is free from reparative keywords and meaningless words. Plus, boring headlines will lead you to nowhere, and you should never go with that just for the sake of search engine ranks.

Michael Brown, the Semalt Customer Success Manager, reminds that you should always remember that keyword stuffing will not lead you anywhere. Instead, engaging and useful content is the only way websites can survive for long. If you are confused about how to optimize the content to be found on the internet and social media, this is the right place for you.

Findable content:

You must have heard about the government institutes, information architects, and the marketers that love talking about SEO. Findable content is the type of content that engages lots of visitors in no time. When it comes to findable content, you don’t need to separate search engines from your website and social media. Instead, you should focus on creating findable websites and articles that work for all types of users and can get you lots of money on the internet.

You must focus on three types of audiences: your site audience, the one that can be engaged through social media, and the one that’ll find your content through search engine queries especially via Google.

When it comes to talking to the locals, you can create content that comes up their expectations. But if you want to expand your network, you should make sure that your content engages real visitors, rather than the bots. If you write findable content without keyword stuffing, you will notice that lots of people will love to visit your site both through the search engines and social media websites.

In reality, the journey of visitors is more complicated than a television show, print ads, the products you might share on Facebook, and the search engine results. You should always bookmark the pages that engage you the most and make sure your audience does the same.

Apparently, most of the touch points are about the search engines and SEO. So, even when you stuff lots of keywords, it would not make any sense for various individuals on the internet.

URLs for context and clarify:

A unified resource locator (URL) is the first and most significant aspect of your web content. It is where your audience will reach and will read the stuff you have written. Make sure your URL is clear and contains the main keyword. There is no need to insert lots of keywords inside it. For sheer SEO, most of the experts say that you should make the URL short and comprehensive. For this, you can use the URL shortening services.

Headlines for readers:

Your headlines should be for readers, not for yourself. Various SEOs disagree with the H1 headlines, saying that it does not have positive impacts on the Google rankings. On the other hand, some SEOs say that headings are very important and leave an ever-lasting effect on the SEO of your site.